Privacy & Cookies

We ask that you read this website privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.


Who we are


This website is operated by VPK  Limited trading as Anthony Clark Furniture. The company may be referred to as ‘Anthony Clark’, ‘Anthony Clark Furniture’, ‘we’, ‘us’ or ‘our’.

We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.


Our website


This privacy policy relates to your use of our website, and

and all products and services offered by VPK LTD and Anthony Clark Furniture.


Our collection and use of your personal information


We collect personal information about you when you access our website, register with us, contact us, send us feedback, purchase products via our website, post material to our website and complete customer surveys or participate in competitions via our website.


We collect this personal information from you either directly, such as when you register with us, contact us or purchase products via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).


The ‘personal information’ we collect about you depends on the particular activities carried out through our website. Such information includes:

  • Personal Data – your name, username, log-in details, title and date of birth
  • Contact Data – your billing address, delivery address, email address and telephone number
  • Financial Data – account and payment details
  • Feedback Data – details of any feedback you give us by phone, email, post or via social media
  • Profile Data – information about the services we provide to you, log-in details and username
  • Usage Data – information about how you use our website and products
  • Technical Data – your internet address, log-in data, browser name, type of computer
  • Marketing and Communications Data – includes your preferences in receiving marketing from us and your communication preferences


We use this personal information to:

create and manage your account with us

  • verify your identity
  • provide goods and services to you
  • customise our website and its content to your particular preferences
  • notify you of any changes to our website or to our services that may affect you
  • improve our services


This website is not intended for use by children and we do not knowingly collect or use personal information relating to children.


Our legal basis for processing your personal information


When we use your personal information, we are required to have a legal basis for doing so. There are various different legal bases upon which we may rely, depending on what personal information we process and why.


The legal bases we may rely on include:

  • consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information, which overrides our legitimate interests)


For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:



Who we share your personal information with

We do not sell, trade, or rent your personal identification information to others.


We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.


We may also share your personal information with third party service providers to help us operate our business and our website or administer activities on our behalf, such as sending out newsletters or surveys. We may also share your information with our delivery partners (to deliver our products to you), professional advisers (such as lawyers, accountants, bankers, and insurer’s to obtain their advice and services), HMRC, Trust pilot (customer reviews), our email platform provider, Royal Mail (printing and delivery), Facebook and Instagram (marketing) and third parties to whom we may choose to sell, transfer, or merge part or all of our business or assets, in which case the new owners, may use your personal information in the same way as set out in this privacy notice.


Some of those third-party recipients may be based outside the European Economic Area in which case any such transfer will comply with the applicable data protection laws. Where a transfer takes place outside of the EEA, we ensure that your personal information is only disclosed to the relevant individuals who need access to your personal information to comply with our instructions and who are subject to a duty of confidentiality.


We have procedures in place to deal with a suspected data breach and will notify you and the regulator where we are legally required to do so.


We will share personal information with law enforcement or other authorities if required by applicable law.


We will not share your personal information with any other third party.


Whether information has to be provided by you, and if so why


We require you to provide personal information so that we can complete your order and deliver our products to you.  We will inform you at the point of collecting information from you, whether you are required to provide the information to us.


Cookies and similar technologies


Our website (‘Site’) may use “cookies” to enhance your (‘User’) experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


How this web site uses cookies


Session Cookies


This web site sets “Session” cookies, essential for the operation of the web site which are used to ‘remember’ session specific information only during the time that a user is using the web site. These cookies are deleted when you close your browser. No personally identifiable information is stored in these cookies once you have closed your browser and your browser has cleared its cache. These are ‘Category 1’ cookies within European legislation.


Please note that your own browser settings can cause session cookies to persist, even after you close your browser.


Google Analytics


Google Analytics uses cookies to collect information about how visitors use our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We use Google Analytics information to understand how our web site is performing and to help us improve the site. These are Category 2 cookies.


For more information on the use of Google cookies visit


What is a cookie?


Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie.


Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve your web site experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.


You can find more information about cookies by visiting or


Cookies are defined in four categories:


Category 1 – Strictly Necessary Cookies


These cookies are essential in order to enable you to move around the website and use its features. Without these cookies essential services like shopping baskets, e-billing, secure areas of the web site etc. cannot be provided.


Category 2 – Performance Cookies


These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to help us to improve how our website is found and works.


By using our website and online services, you agree that we can place these types of cookies on your device.


Category 3 – Functionality Cookies


These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features.


The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.


By using our website and online services, you agree that we can place these types of cookies on your device.


Category 4 – Targeting Cookies or Advertising cookies


These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.


Our site uses this type of cookie to help us to effectively inform you and others about our products and services.


By using our website and online services, you agree that we can place these types of cookies on your device.


Third party websites


We do have links to other web sites. Once you access another site through a link that we have provided, it is the responsibility of that site to provide information as to how they use cookies on the respective site.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.




We would like to send you information about what products, services and offers may be of interest to you. Where we have your consent, or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.


If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

  • contacting us at 02088528800
  • using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts


It may take up to 5 days for this to take place.


For more information on your rights in relation to marketing, see ‘Your rights’ below.


Your rights


  • Under the General Data Protection Regulation you have a number of important rights.  In summary, those include rights to:
  • fair processing of information and transparency over how we use your use personal information
  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances


For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.


If you would like to exercise any of those rights, please:

  • email, call or write to us
  • let us have enough information to identify you [(e.g. account number, user name, registration details)],
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates, including any account or reference numbers, if you have them.


Keeping your personal information secure


We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.


We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


Our website


Our Site is in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.


How to complain


We hope that can resolve any query or concern you raise about our use of your information.


The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.


Changes to this website privacy policy


This website privacy policy was published on 27.06.2018.


We may change this website privacy policy from time to time, when we do we will inform you via email.


How to contact us


Please contact us if you have any questions about this privacy notice or the information we hold about you.


If you wish to contact us please send an email to, write to Unit4/5 Meridian Business Park, Fleming Road, Waltham Abbey, EN9 3BZ or call 02088528800.


Do you need extra help?


If you would like this website privacy policy in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).